Mar 20, 2010

Gaming The System

It's hard for me to imagine they're not teaching this in Business School now. This looks like a near-classic example of a 'turnaround' - taking a negative and selling it as a positive; or in this case, defining your competitor's action as a negative and using it to bolster your own image by portraying yourself as the underdog.

This really looks like UPS is trying to level out the playing field by lobbying for a change in regulations so that all the package delivery entities come under the same set of labor laws. But we've got this website (brownbailout.com) complete with a parody of UPS's white board guy using all the negative buzzwords - bailout, monopoly, etc - trying to whip up a little counter-frenzy against UPS's efforts. BTW: who owns brownbailout.com? Why, FedX of course.

They all talk about healthy competition and fairness, but when it comes time to nut up or shut up, they're looking for cover behind whatever politician they can get at a discount.

These people have no soul and no honor.


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