Every successful politician has a good handle on the concept of Coded Language.
Sometimes, the links get pretty broad - Family Values can mean just about everything from Abstinence Only and Creationism to bombing the shit outa brown people to make the world safe for Americans at home. You get to fill in the blanks on that one any way you want.
Other terms and phrases can be a little more specific:
Real Americans = dumbass rednecks
Service to America = Cops, Firefighters and Military ONLY - no bureaucrats allowed
You get the idea. Anyway, continuing on my premise that no issue is ever really about what the politician says it's about, here's the basic idea behind the phrase "it's about jobs" when sleazoids like Scott Walker and John Kasich use it. Plainly put, it means they intend to take one fairly decent job (teacher, building inspector, project manager, etc) and turn it into 2 or more really crappy jobs. This is a huge push to reorganize and redefine public sector jobs. And we might as well be outsourcing City Hall's HR Dept to Wal-Mart.
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