A Trend?

Check this out at Daily Beast.

There are a lot of program directors whose radio ‘spider-sense’ is tingling,” says Randall Bloomquist, a long-time radio executive and president of Talk Frontier Media. “They're thinking ‘this conservative thing is kind of running its course. We're saying the same things from morning 'til night and yes, we've got a very loyal core audience—but if we ever want to grow, if we want to expand, we've got to be doing more than 18 hours a day of ‘Obama is a socialist.’”

This could be pretty interesting.  Though I think if their ratings continue to drop, they'll just get even more rabid.  When the marketing dweebs are consulted, they're likely to tell these guys to stick with the formula.  Radical Clown Radio doesn't differ much from the GOP.  In fact, the business of wingnut radio and politics are practically the same thing.  So when you start to lose market share, the instinctive reaction is to "rediscover your core competency" and concentrate on solidifying your base.  This is all well and good, but eventually, you have to widen things out a bit.  Unfortunately, the effect is usually the opposite - you can easily end up narrowing your appeal to the point where your market niche is no longer a real factor.

Anyway, we've been alarmed at the growing bombast from guys like Beck and Limbaugh, thinking it means they're getting more powerful (or feeling more powerful).  But it could easily mean just the opposite.