It's The Visuals, Stupid

The people running Willard's campaign have to be some of the least adept political operatives ever.  You have to know that Romney's little stunt in Ohio - the one that wasn't a campaign rally at all cuz it was really a food drive event(?) was another stab at making Willard not look like The Rich Guy With No Fuckin' Clue.  Oops.

From Kay Coppins at BuzzFeed, via AmericaBlog:

But the last-minute nature of the call for donations left some in the campaign concerned that they would end up with an empty truck. So the night before the event, campaign aides went to a local Wal Mart and spent $5,000 on granola bars, canned food, and diapers to put on display while they waited for donations to come in, according to one staffer. (The campaign confirmed that it “did donate supplies to the relief effort,” but would not specify how much it spent.)

Empty-handed supporters pled for entrance, with one woman asking, “What if we dropped off our donations up front?”The volunteer gestured toward a pile of groceries conveniently stacked near the candidate. “Just grab something,” he said.

Two teenage boys retrieved a jar of peanut butter each, and got in line. When it was their turn, they handed their “donations” to Romney. He took them, smiled, and offered an earnest “Thank you.”

If you took maybe three minutes to go the the Red Cross website on your iPhone, you'd know what was going to go wrong with your attempt to look helpful.  Three lousy minutes, and you might've learned something, and you wouldn't leave yourself open to the massive ridicule being dumped on your over-gelled head.  You wanted a good photo op?  You just gave everybody a good look at just how out of touch you are.

And I get it - I really do - you know you get slammed for being a rich-boy jag-off who never thinks about anything but his money and what his money can buy, but this was the one chance you'd get where throwing money at the problem is the right thing to do; and what did you do?  What the fuck did you do, Willard?  You did exactly the opposite of what was needed.  And that kinda sums it all up, doesn't it?