Today's Market Opportunity

...with a large side of What The Fuck.  From Cleveland Plain Dealer:

Guns weren't the only thing people raced to buy after 20 students and six adults were killed at Sandy Hook Elementary School.

Some parents bought school gear that would have been unthinkable just a few years ago: bulletproof backpacks.

Impact Armor Technologies in Cleveland is among a small but growing number of U.S. companies marketing backpack shields and other bulletproof school products.

The movement to steel children against the extremely rare chance they'll encounter a school shooter is controversial. Opponents say bulletproof backpacks feed children's fear and suspicion of their peers, adults and the world at large.

So basically, we've got Wayne LaPierre pissin' on our heads, and Impact Armor sellin' us umbrellas.  That's pretty fucked up right there.