Aug 10, 2013

Today's Irony

The people who run a KFC franchise somewhere in Utah sat down together in the break room or huddled up in the boss's office or whatever, and they came up with a brilliant idea:


From Selfish Giving:
I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. This picture says it all. Buy a HALF-GALLON of soda – with 800 calories from 56 spoonfuls of sugar – for $2.99 and a buck goes to Juvenile Diabetes Research Foundation.
First, what's the profit margin on a Mega Jug gotta be in order to allow a business to justify giving away 1/3 of the sales price?

Answer: on average, the cost of a soft drink at a fast food joint is somewhere between 13¢ and 20¢.  So if you take the high end - and even if you double it - the franchise is still way ahead.  Nuthin' wrong widdat - just sayin'.  They built their Feel-Good Campaign around the (prob'ly) biggest margin item on the menu, so let's not get too misty-eyed over their 'sacrifice'.

Second, this is one of the big reasons I don't fit in with most companies anymore.  My Stoopid-Shit-Tolerance-Threshold has gotten too low.

hat tip = facebook friend RS

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