Because They're Rubes

Via Wonkette, this piece in WaPo:

RICHMOND — If you’re a law-abiding gun owner, former Virginia attorney general Ken Cuccinelli II would like to be your lawyer — for less than $10 a month.

Cuccinelli and three partners have launched Virginia Self Defense Law, a firm focused on defending Second Amendment rights. With bargain-basement pricing and a cheeky slogan — “Defending those who defend themselves” — the venture seeks to tap into a feeling among some gun owners that the right to bear arms is under attack.

And here's the nail-on-the-head part:

...because I am not a fucking asshole who can’t feel like a big man unless he is waving a metal penis around. But that is not the point! The point is, how is Cuccinelli convincing the rubes to give him money before they’ve even done their crimes? Easy. They’re rubes, like I just said.