I'm thinking this is probably not really about self-reliance or empowerment or even the usual patronizing bullshit of "lemme mansplain about how we just wanna keep you sweet brainless dollies a little safer".
Selling with sex is one thing, but look at it. She's an attractive, purposeful-looking grownup woman - throwing open her coat to give us a peek at her kinda-girlie lingerie, while reaching around behind her, hoping to grab hold of somebody's big hard steely penis, which of course is her only salvation because she's really just that "sweet brainless dollie" who can't possibly survive without some guy's dick in her hand.
A whole Marketing Division somewhere is toasting themselves because they know there's an army of dumbass ammosexuals masturbating on Mom's clean sheets over this right now.
Guys - even without my own little hangups, there're enough Repression Issues in just this one picture to keep a battalion of Freudians on the bestseller list for-fucking-ever.
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