FACEBOOK’S FAKE-NEWS PROBLEM AND THE RISE OF THE POSTMODERN RIGHT
Is anyone surprised that Mark Zuckerberg doesn't feel responsible? One of the luxuries of power in Silicon Valley is the luxury to deny that your power exists. It wasn't you, it was the algorithm. Facebook may have swallowed traditional media (on purpose), massively destabilized journalism (by accident), and facilitated the spread of misinformation on a colossal scale in the run-up to an election that was won by Donald Trump (ha! whoops). But that wasn't Facebook's fault! It was the user base, or else it was the platform, or else it was the nature of sharing in our increasingly connected world. It was whatever impersonal phrase will absolve Zuckerberg's bland, drowsy appetite from blame for unsettling the things it consumes. In this way, the god-emperors of our smartphones form an instructive contrast with our president-elect: They are anti-charismatic. Unlike Trump, the agents of disruption would rather not be seen as disruptors. In the sharing economy, nothing gets distributed like guilt.
The argument that Facebook has no editorial responsibility for the content it shows its users is fatuous, because it rests on a definition of "editorial" that confuses an intention with a behavior. Editing isn't a motive. It is something you do, not something you mean. If I publish a list of five articles, the order in which I arrange them is an editorial choice, whether I think of it that way or not. Facebook's algorithm, which promotes some links over others and controls which links appear to which users, likewise reflects a series of editorial choices, and it is itself a bad choice, because it turns over the architecture of American information to a system that is infinitely scammable. I have my own issues with the New York Times, but when your all-powerful social network accidentally replaces newspapers with a cartel of Macedonian teens generating fake pro-Trump stories for money, then friend, you have made a mistake. It is time to consider pivoting toward a new vertical in the contrition space.