May 2, 2018

It's The Salesmanship, Stupid

I'm always on about what a lousy salesman 45* is - and he is.



But he isn't a lousy magician. He's a pretty good one. Or rather, he's been good at it for quite a while, but now he's playing to an audience that includes people who aren't here wanting to be fooled.

Inside The Hive with Nick Bolton - interviewing David Kwong:



It's not just the Willing Suspension of Disbelief. Sometimes, under certain circumstances, your "audience" wants to believe; needs to believe; and that desire can be so intense they go way out of their way help you. They go along with the illusion to the point where they fool themselves.

It's about giving the audience something that seems it be of greater value to look at - a different trick - while you do what you're really trying to do.

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