The best ads (ie: the most effective) always play on our emotions; sometimes in a cynically manipulative way.
But that doesn't mean there's never a good message.
One of my faves.
It's good to remember that it's always up to us. No matter what the politicians or other bosses tell us, we make the final decision on what we do - on our own, for ourselves.
It's not much of a war if nobody shows up to fight.
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