The reason we're addicted to social media is that we're addicted to every little squirt of dopamine our brains give us when we get even the tiniest bit of approval - every Like or Retweet or Share or whatever.
Even when it's a negative reaction - we gotta have that daily fix.
What makes it one of the greatest ironies ever is that the web has given us a feeling of power because of its promise of anonymity, but that same anonymity - the fear of being ignored and forgotten and discarded - that's what drives us to call attention to ourselves.
"...where your glory and your doom are bound up together..."
Plus - if you think nobody knows who you are, or where you are, or what you're doing, then you're completely daft, and you're the perfect pigeon when the cynical manipulators need to move political opinion in one direction or another.
For a good look at a fairly representative part of the problem, and how the rat-fuckers exploit these vulnerabilities, find "Brexit: The Uncivil War" (BBC and HBO).
And oh yeah - our "president" is "president" because in a bizarre and perverse way, he is, in fact "one of us".
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