All Is Not As It Seems

It starts with a tweet.

I’m completely obsessed by click farms - where thousands of machines are lined up to generate fake engagement. pic.twitter.com/NgDm4AWiCm

— Jamie Bartlett (@JamieJBartlett) March 11, 2019

Connect this up with the work of Edward Bernays...

...and suddenly, it's not at all surprising that we've gotten to where we are now.