Mar 10, 2020

Some COVID-19 Fallout

Bryan Tyler Cohen


They're really scared. It's always interesting to see this technique though. 

Acknowledge the anger, but redirect it. Tell us we're not mad at what we're mad at.

"You're mad? Well, so am I. I'm really mad - and here's what we're mad at..."

We need a target for that anger, so the new script is, "Yes, this pandemic thing is pretty awful, and you have good reason to be really mad - so what we're gonna do is rebrand the thing in an attempt to deflect your anger away from us and our completely fucked up response, and onto those rotten Chinese people who started this horrible horrible problem - cuz foreigners are bad. Remember - they're not sending us their best - they're bringing drugs and crime and disease..."

This Bozo45 keeps telling us that BRANDING is at the root of his genius, so here we go:



You might be getting a weird swirly feeling right about now - because of the rapid pivot these clowns are trying to execute.

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