Put A Pretty Face On It

This has to be the best lede paragraph I've seen in a long time - WaPo (pay wall)

At the starting gate, 200 feet up, big air Olympians can choose from a panoramic array of views. Straight ahead, they can take in the grand Beijing skyline, the under-construction Citic Tower poking into the clouds. Behind them, they can peer out at the craggy, brownish Western Mountains in the distance. And to their left, they can gaze upon a dystopic array of cooling towers and blighted office buildings, a fever dream that looks like someone plopped Homer Simpson’s workplace into circa-2005 Bushwick.

It just doesn't quite capture that winter wonderland feel, does it?