Trump is a mediocre Salesman who knows (maybe recently learned) Buzzword Technique.
ie: He knows how to identify certain concepts held closely by his prospects (MAGA, Evangelicals, etc), and then pepper his spiel with buzzwords that those prospects will then interpret as meaning "he's one of us - he's with us - he really is on our side."
He inserted the phrase, "... looks like an angel, but he's really a devil ...", which is pretty reminiscent of the fire-n-brimstone preachers he's been hanging out with for quite a while.
I've recently noticed him doing this, and it seems like it's a bit of a new wrinkle.
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