An Ad

The trick is to not reveal your own self-loathing while getting your audience to recognize theirs, and to give them the opportunity to turn it outward in order to project it onto whatever group or individual you've chosen as your next target.

When people are frustrated because they've been busting their butts and never seem to get ahead, they'll be looking for something or someone to blame it on.

If you have a good bunch of power, and if you're at least partly responsible for causing those problems, you damned sure better have something up your sleeve besides a sweaty armpit. You can't give the rubes any chance to figure out that you're the one been fuckin' 'em with their pants on this whole time.