The question is: Why?
- I can't say with any great conviction that the whole thing is malevolent, but that shouldn't be dismissed
- Maybe the cult effect is driving people to do whatever they think is fashionable at the moment
- Group psychosis is always an option
But there's a certain element of "branding" at work, and I think that's the gist of it. ie: Trump's brand is 'A', so people migrate to him for a variety of reasons, not the least of which is thinking they can wield power and get a good-sized paycheck out of it. And whether they actually align with his "thinking" or not is of no great concern to them.
And "the greater good" be damned.
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