"Congressional ethics"
Politics Girl - Leigh McGowan
The Office of Congressional Ethics. And let's not be too flippant about this - we've got problems.
Why did he want it released when it makes him look bad?
Trump always makes things worse for Trump (thank you, Bob Cesca)
..."because no publicity is bad publicity" is his mantra. Exactly what Ms Kanefield said - to him, it's just a matter of keeping himself at the center of the conversation. The consequences don't matter because most people won't remember any of it 3 days from now anyway, and by then, he'll have given us 5 other things to worry about.
It's episodic. He puts on his little pageant, intended to create confusion, and the reaction to it (good or bad) helps him find an opportunity to cash in on whatever comes of it, which in turn drives the script for the next episode.
"In confusion there is opportunity" --Tony Curtis as Lt Holden, Operation Petticoat - 1959
...or maybe it was Sun Tzu - ca 6th Century BCE(?)