Because it's about attacking the opponent's strength(s). It's classic Turd Blossom. Obama and Hillary and "the Dems" have gained an awful lot of ground on Foreign Policy. And of course the Repubs won't admit it to the rubes (the rubes can't even admit it to themselves), but after Jr Bush, how could anybody not look good on Foreign Policy? The Continentals were so relieved we elected a guy with a living thinking brain they creamed their jeans and gave him the Peace Prize before he'd actually done anything - they were just desperately hoping the Cheney/Bush nightmare was finally ending. So the perception for the rubes is that the whole world is ass-over-apricots-in-love with Barack and Hillary, and so of course we'll need to pull them down a peg or two; and it doesn't matter that they look all shiny and clean - we'll just make something up.
It worked on The Big Dog back in the 90s. It worked on Kerry in 2004 and they believe completely there's no reason it can't work on Hillary now.
If you wanna make your argument stick, you lead with your strength. Because there's a brain thing that happens in humans - I've forgotten what's it's called, but it has something to do with our ability to Generalize - and it says that if I can knock down your first point in the debate, then I can knock down all the rest of your points without even knowing what they are - my brain is just wired to make that assumption.
So you attack the opponent's strength; if you can make even the tiniest dent, you can move the opinion needle back in your guy's direction; and in a political climate where the two sides are so closely divided, that tiny movement can make a big difference.
It worked on The Big Dog back in the 90s. It worked on Kerry in 2004 and they believe completely there's no reason it can't work on Hillary now.
If you wanna make your argument stick, you lead with your strength. Because there's a brain thing that happens in humans - I've forgotten what's it's called, but it has something to do with our ability to Generalize - and it says that if I can knock down your first point in the debate, then I can knock down all the rest of your points without even knowing what they are - my brain is just wired to make that assumption.
So you attack the opponent's strength; if you can make even the tiniest dent, you can move the opinion needle back in your guy's direction; and in a political climate where the two sides are so closely divided, that tiny movement can make a big difference.
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