Cause Marketing

I love this kinda stuff.  I love selling because I love the feeling that I can turn NO into YES; that I can turn words into money.

When you get good at anything, you gain a certain power over others.  You get called first for a job interview, or the cabinets you build show up in the best kitchens or the people you work with come to you for help and guidance.  Whatever.  The better you are at what you do, the more power you have because of it.  But power is a dangerous thing.  You have to be wise and circumspect about how you use it because what happens when power is misused always turns out to be really really bad.

Here's one illustration (one of my all-time fave movies)


And here's a story from the real world.
Emotional manipulation works. That is why so many entities are using it against us at every turn. Pinkwashing, greenwashing, cause-related marketing, industry-funded front groups with deceptive names spewing extreme political claims, politicians making weird, baseless statements about proposed legislation -- they all get the desired results. Some legislators still try to use facts, reason and truth in public discourse, but there are now so many strident, paid corporate and political messaging efforts going on that stimulate people to react from their gut and not think, that reason, truth and facts are now weak public voices by comparison.