This is nothing new. The marketeers (commercial and political) know about all this, and they use it to manipulate us at every turn.
The Asch Experiments:
Of particular interest to me (in the context of the current political climate) is the bit regarding united opposition at about 3:00.
Now, try not to think about DumFux News, and the simple fact that there's an awful lot of "low-information voters" (aka the independents) out there who pay no attention to what's happening until it's time to decide; and who then simply try to get a feel for which way the wind is blowing so they can vote according to what they perceive as the "majority sentiment".
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