Your homework assignment for this weekend:
Starting at about 25:00, try not to think about Leo Strauss or Freddie Hayek (an elite group controlling the herd's animal instincts).
Part 1
Part 2
(at about 23:15 - getting the consumer to substitute your product for what she really wants - "nearly 4 inches longer...", and the lady goes "ooooooh!")
Nuthin' but brilliant.
Part 3
Part 4
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