But then again, maybe we arrived at that Golden Age 90 years ago (when Bernays codified the techniques), never left it, and we're just living the latest and greatest iteration of it now, as we see the endeavor to understand why we behave the way we do almost fully weaponized and transformed into a Dark Art.
Elizabeth Kolbert, The New Yorker:
Some students discovered that they had a genius for the task. Out of twenty-five pairs of notes, they correctly identified the real one twenty-four times. Others discovered that they were hopeless. They identified the real note in only ten instances.
As is often the case with psychological studies, the whole setup was a put-on. Though half the notes were indeed genuine—they’d been obtained from the Los Angeles County coroner’s office—the scores were fictitious. The students who’d been told they were almost always right were, on average, no more discerning than those who had been told they were mostly wrong.
In the second phase of the study, the deception was revealed. The students were told that the real point of the experiment was to gauge their responses to thinking they were right or wrong. (This, it turned out, was also a deception.) Finally, the students were asked to estimate how many suicide notes they had actually categorized correctly, and how many they thought an average student would get right. At this point, something curious happened. The students in the high-score group said that they thought they had, in fact, done quite well—significantly better than the average student—even though, as they’d just been told, they had zero grounds for believing this. Conversely, those who’d been assigned to the low-score group said that they thought they had done significantly worse than the average student—a conclusion that was equally unfounded.
“Once formed,” the researchers observed dryly, “impressions are remarkably perseverant.”
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(side note/kicker - when the hyper-capitalists are crowing about Milton Friedman's favorite wet dream of "Rational Self-Interest" being the best possible motivator for the clear-eyed and pragmatically entrepreneurial self-made-and-self-congratulating hero, keep this one in mind)
In a new book, “The Enigma of Reason” (Harvard), the cognitive scientists Hugo Mercier and Dan Sperber take a stab at answering this question. Mercier, who works at a French research institute in Lyon, and Sperber, now based at the Central European University, in Budapest, point out that reason is an evolved trait, like bipedalism or three-color vision. It emerged on the savannas of Africa, and has to be understood in that context.
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(side note/kicker - when the hyper-capitalists are crowing about Milton Friedman's favorite wet dream of "Rational Self-Interest" being the best possible motivator for the clear-eyed and pragmatically entrepreneurial self-made-and-self-congratulating hero, keep this one in mind)
In a new book, “The Enigma of Reason” (Harvard), the cognitive scientists Hugo Mercier and Dan Sperber take a stab at answering this question. Mercier, who works at a French research institute in Lyon, and Sperber, now based at the Central European University, in Budapest, point out that reason is an evolved trait, like bipedalism or three-color vision. It emerged on the savannas of Africa, and has to be understood in that context.
The Trickle-Downers need us to believe that we're all just being noble and independent-minded when we behave like animals turning against our own.
Stripped of a lot of what might be called cognitive-science-ese, Mercier and Sperber’s argument runs, more or less, as follows: Humans’ biggest advantage over other species is our ability to coöperate. Coöperation is difficult to establish and almost as difficult to sustain. For any individual, freeloading is always the best course of action. Reason developed not to enable us to solve abstract, logical problems or even to help us draw conclusions from unfamiliar data; rather, it developed to resolve the problems posed by living in collaborative groups.
We needed the ability to reason so we could keep from being snookered by our fellow tribesmen.
So when the "Survival-Of-The-Fittest" gang starts yammering about the natural order of things, they're just manifesting the fact that they've been bamboozled into volunteering to do all the work, while the Rent-Seekers - the real moochers - collect the lion's share of the proceeds.
Ever wonder why they call it "the lion's share"? And why we're constantly being preached at about how being the lion - the "Alpha Male" - is not just the best way, but the only way to establish and maintain good order?
And in keeping with the manipulative way this concept is being pimped, we're picking up and internalizing, and self-imposing the "know your place and stay in your place" attitudes of a plutocratic hierarchy.
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This borderlessness, or, if you prefer, confusion, is also crucial to what we consider progress. As people invented new tools for new ways of living, they simultaneously created new realms of ignorance; if everyone had insisted on, say, mastering the principles of metalworking before picking up a knife, the Bronze Age wouldn’t have amounted to much. When it comes to new technologies, incomplete understanding is empowering.
Where it gets us into trouble, according to Sloman and Fernbach, is in the political domain. It’s one thing for me to flush a toilet without knowing how it operates, and another for me to favor (or oppose) an immigration ban without knowing what I’m talking about. Sloman and Fernbach cite a survey conducted in 2014, not long after Russia annexed the Ukrainian territory of Crimea. Respondents were asked how they thought the U.S. should react, and also whether they could identify Ukraine on a map. The farther off base they were about the geography, the more likely they were to favor military intervention. (Respondents were so unsure of Ukraine’s location that the median guess was wrong by eighteen hundred miles, roughly the distance from Kiev to Madrid.)
Surveys on many other issues have yielded similarly dismaying results. “As a rule, strong feelings about issues do not emerge from deep understanding,” Sloman and Fernbach write. And here our dependence on other minds reinforces the problem. If your position on, say, the Affordable Care Act is baseless and I rely on it, then my opinion is also baseless. When I talk to Tom and he decides he agrees with me, his opinion is also baseless, but now that the three of us concur we feel that much more smug about our views. If we all now dismiss as unconvincing any information that contradicts our opinion, you get, well, the Trump Administration.
- and not meaning to end on a downer, but damn, how do we not? -
Providing people with accurate information doesn’t seem to help; they simply discount it. Appealing to their emotions may work better, but doing so is obviously antithetical to the goal of promoting sound science. “The challenge that remains,” they write toward the end of their book, “is to figure out how to address the tendencies that lead to false scientific belief.”
“The Enigma of Reason,” “The Knowledge Illusion,” and “Denying to the Grave” were all written before the November election. And yet they anticipate Kellyanne Conway and the rise of “alternative facts.” These days, it can feel as if the entire country has been given over to a vast psychological experiment being run either by no one or by Steve Bannon. Rational agents would be able to think their way to a solution. But, on this matter, the literature is not reassuring.
"Conservatives" are not trying to take up back to the 1950s. They are intent on taking us back to the 1750s.
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