None of it has to make sense beyond everybody getting a nice little dopamine rush from having their biases regularly confirmed. And since that's how the influencer makes bank, they have a powerful incentive to keep it up, and no incentive to change anything.
Joe Rogan has made multiples of hundreds of millions of dollars this way - and he's the all-time champion because he plays both sides of the fence by entertaining wacky bullshit like ancient aliens one day, and then booking Brian Cox or Neil DeGrasse Tyson a few days later for a rational discussion of why the shit he was pimping last week makes no sense to normal people.
