By way of Dayton Daily News:
DAYTON — About 30 local businesses are participating in a program to link conservative consumers with businesses owned by conservatives to help support the Tea Party.
Donald Hutchinson, a businessman and Tea Party supporter, calls his initiative the Tea Party Exchange Inc.
Tea Party supporters who obtain a TPX-Great American card — similar to a customer-loyalty card consumers can attach to key rings — and show it at a participating business can get a discount on the company’s services. The local merchant then gives 5 percent of the sale revenue to the local Tea party chapter to help fund rallies.So the business owners are actually willing to drive off some whole-number percentage of their customers and prospects; AND they're willing to pay 5% of what's left of their Sales Revenues in order to support a political party? They're volunteering to pay an additional tax (cuz a tax is exactly what it is) to an organization that has shown a particular animosity toward good business investments like paving the streets and enforcing the law and educating the labor pool; and they WANT to pay this additional tax so they can try to avoid paying taxes?
Here's my guess: it's so absolutely counter-intuitive, and the rubes have swallowed so much right wing jiz already, that it's almost automatic for them; they will absolutely eat it up.