Or more accurately, it's the stupid policy.
Repubs and the Conservative Entertainment Complex are very busy analyzing the Romney Fail, and everybody's talking about everything except the simple fact that the GOP Platform and the GOP Voter Strategy were repulsive to a majority of the voters.
But first, guess what - Obama is the first POTUS to get a majority of the vote in 2 elections since St Ronnie the Reagan did it in 1984. 28 years.
(Just wanted to throw that in because it's kinda important once we get it through our think skulls that there's really only about 10 or 20% of the voting public who actually come under the heading "The Base" in any party)
So anyway, one of my favorite rationalizations for Romneybot's Malfunction is that Obama played Identity Politics to pump up his base and get them to turn out for him. I think "turning out The Base" is a tired old saw in politics that people just need to let go of. "The Base" is always there - they show up come hell or high water. It's everybody else ya gotta worry about. Which is why the "Identity Politics" crack is so hollow. First off, it's just another example of (what's become) a trademark Republican tactic of taking your worst shortcoming and projecting it onto your opponent. But it seems emblematic in that practically every GOP campaign in the last 30 years has been all about Voter Identity, and has worked hard to narrow the party's appeal to the point where they might as well hang a sign on the door - "No Dogs, Jews or Coloreds allowed".
It suddenly occurs to me that Romney felt totally blindsided because he truly felt he'd run the campaign according to the formula you apply when you're selling Goods and Services; he did everything you're supposed to do, but I think the results prove it's a big mistake to base your pitch on Snob-Appeal and Exclusivity, and believe it works in politics the same as it works in Retail Selling. Cuz it don't.
So, Repubs - if you guys wanna go on losing, all you have to do is keep lying to yourselves (and to each other) about how Party Purity is the best way to expand Party Appeal.
And BTW: Adults stand up and accept responsibility while children point fingers and assign blame.