EVEN THE TRIVIAL TALKING POINTS FROM THE RIGHT ARE DISHONESTI saw that Newsmax was pushing
this ridiculous story and wasn't sure it was worth a post, but now I see it's a front-page
story at
Fox Nation, so here's the ridiculousness:
'Butler' Box Office Sales Plummet by One-Third
The movie "Lee Daniels' The Butler" saw its weekend box office receipts plummet by nearly a third, from $24.6 million in its opening week to $17 million last week, after a storm of protests from Republican and veterans groups.
The film depicts a White House butler who served eight presidents, and has come under fire for its portrayal of former President Ronald Reagan and his wife Nancy as being racially insensitive and for casting Jane Fonda as the first lady.
Supporters of President Reagan and veterans groups especially have criticized the film, with some calling for boycotts....
Oh, its box office
plummeted? By nearly a third? And it's all because of boycotts by Reagan lovers and Jane Fonda haters? (Or, as the Fox Nation headline implies, because America has suddenly become tired of Oprah Winfrey?)
Nonsense.
Every movie that reaches #1 at the weekend box office "plummets" the next week. Boycotts aren't necessary -- moviegoers just move on.
Yes,
The Butler's box office
dropped 33.0% in its second weekend, according to
Box Office Mojo. But the previous #1,
Elysium, suffered a
54.1% drop in its second week. Before that was
2 Guns: a
58.4% drop.Before that was
The Wolverine: a
59.9% drop. Before that was
The Conjuring: a
46.9% drop.Do I need to go on? In fact,
The Butler had the
smallest second-week drop for a #1 movie since
Identity Thief back in March.This story is up at Fox Nation even though Rupert Murdoch
runs a movie studio. It's not as if the moviegoing habits of Americans are unknowable to the Fox media empire.
But this is what I call the right-wing media's "ignorance arbitrage." The conservative purveyors of this nonsense know it's nonsense. But they know they can sell it to people who don't. And that's what they do.