Y'know how your panties always get all knotted up whenever somebody starts in about heterosexual, and homosexual, and gay, and lesbian, and queer, and +, and bi, and non-binary, and trans, and intersectional, and all like that?
First - you have to relax, bubba. There's a stroke headin' your direction.
But second - you guys are always jaw-jackin' about being clear-eyed, savvy, pragmatic Capitalists. So how did you get so confused about people indulging in a little thing called Brand Differentiation?
Thought for sure you'd know that.
And actually, I think for sure you do know that. So I have to wonder why you let your "leaders" get your hackles up over something that's a foundational tenet of the kind of Capitalism we practice here in USAmerica Inc.
It's like Jesus always said: "Just what the fuck you idiots think you're doin'?"